It’s been a banner year for deals in the video game industry, since the pending $69 billion purchase of Microsoft Corp. by Activision Blizzard Inc. until Zynga’s acquisition by Take-Two Interactive Software Inc. for 11 billion dollars. The industry has boomed during the pandemic, and although sales have slowed this year, gaming companies are still seen as attractive sources of long-term revenue thanks to titles that can make money years after launch. Live-service games, which are constantly updated over time, and in-game microtransactions accounted for 71% of EA’s revenue last fiscal year. Known for its Star Wars and sports games, EA has yet to release any major new titles this year and is still struggling with the fallout from Battlefield 2042, which debuted last November to mediocre reviews and a poor reception from fans. . EA has also dominated the sports space and regularly releases the most popular football and soccer games. The FIFA franchise — which will no longer be officially affiliated with world soccer’s governing body after this year’s launch — sells millions of copies annually. It generates even more revenue with FIFA Ultimate Team microtransactions, which brought in $1.62 billion during the company’s 2021 fiscal year. SHARE:
