apple Apple just announced that it will hold a press event on September 7 at 1 p.m. ET, where it is expected to announce new iPhones. The launch event will be streamed on Apple’s website. Apple has held virtual pre-recorded launch events since the start of the Covid pandemic in 2020. Apple is also inviting people to watch the launch at its campus in Cupertino, California. Apple could also announce new Apple Watch and AirPods models at the event. The company is said to be preparing new Mac and iPad models, but sometimes these are announced at a separate event in October. Apple is expected to launch four new iPhone models that will likely be called the iPhone 14. The new devices will have improved cameras, and the more expensive versions of the iPhone 14 Pro could have a smaller pill-shaped notch at the top of the device’s display. versus the “notch” that current iPhones have and reportedly includes always-on displays. Analysts will be watching the pricing of Apple’s new lineup closely to see if the company has raised prices amid supply chain uncertainty and high inflation. Apple could also announce new Apple Watch models, likely called the Series 8. Bloomberg said in July that Apple also plans to release a more expensive and durable “pro” version. Reports suggest that Apple could include a body temperature sensor in this year’s models for sleep and fertility tracking. Apple also usually releases the new version of iOS for iPhone after the September event. This year, the software includes the ability to customize the phone’s lock screen and the ability to unsend or edit iMessages.
